Here you’ll find a selection of some of my favorite recent projects.
Enhanced Storytelling with Thompson Island Outward Bound
Thompson Island Outward Bound wanted their website to work harder for them. It was good, but could we make it great? How could we better tell the story not only of the organization, but of the people behind the brand? Through streamlined design and an innovative new way to use an old module, we incorporated the faces and voices of the organization across the website. Ultimately contributing to a 16% increase in engagement metrics in year over year comparisons.
Going Beyond Digital Advertising with Keep It Colorado
Keep It Colorado is a new voice in the Colorado conservation world. They wanted to know, which messages worked best with their audiences? Through A/B testing across multiple ad campaigns, we were able to drive brand awareness, while uncovering which messages resonated best with each audience segment.
A New Gateway to UMass Amherst
Working within a larger creative team, I supplied content strategy and copywriting for the new UMass Amherst website that promote their brand voice, tone, and values.