Who Am I?
Digital strategist with over seven years of experience transforming the digital strategies of nonprofits and small businesses. Mountain biker. Yoga teacher. Social Justice Warrior. Environmental Activist. Adventurer.
Let’s work together!
What I Offer
Cutting-edge digital marketing that fits within your budget. I specialize in small budgets and nonprofit red tape. I know how to make the most out of limited means without compromising on outcomes. Where should you focus your energy? How can you make the most with the team you’ve got? How much more could you achieve with your marketing? Don’t you wish you could find one person with a diverse and varied skillset to take on all the different marketing challenges you’re facing?
Look no further.
From integrated digital strategies to executing authentic assets that speak to your unique audience, I am here for you and your brand. So, the question is, how can I help?
Audience Research & Personas
How can you know what to say if you don’t know who you are talking to? There is only one golden rule of digital marketing: keep it customer-centric.
Taking into account industry research, existing digital data, and integrating the unique insights that only you can bring to the table, I create audience personas that give clear insight into who you should be talking to and where they live online. Then, we can build a digital strategy crafted especially for them.
Digital Advertising Strategy
Google Ads or Instagram? Are podcast ads within my budget? Does anyone even use Facebook anymore?
Let me take the stress out of digital advertising. This is where it helps to find a freelancer with deep expertise in making the most of limited budgets.
I create a digital advertising strategy built to your specific needs with built in opportunities for experimentation and growth. SEM, SMM, PPC, it’s all under control. From strategy to long-term management, I take care of it so you can focus on what matters most to you.
Social Media Management
Take the stress out of social media.
From which channels to use, where to focus your energy, and how to earn more user generated content (UGC), I can help you create a social media strategy that makes sense for your brand, produce organic posts that meet your brand standards, and manage your organic presence so that your audience grows year after year.
Copywriting & Content
A marketing strategy is only as good as the creative. From snappy one-liners to white papers and long-form email marketing, my copywriting abilities are as expressive as my personality.
Forgot boring copy, and same-old, same-old marketing materials, let’s create copy that inspires, copy that makes your customer feel something real—while fitting within your brand voice, of course.
Analytics & Reporting
Digital marketing is data-driven. Luckily, I’m obsessed with data.
Google Analytics certified and a self-proclaimed data nerd, I will take the stress out of managing and understanding the many different data platforms and insights that come with diverse digital channels. Google Analytics, Google Search Console, Instagram insights, I’m fluent in each of them.
I collect, synthesize, analyze, and put your data to work through real, actionable insights you can use to better your marketing. I can even create customized Google Datastudio visualizations that make reporting easier than ever.
Skill Sharing Classes & Workshops
Not in the market for a freelancer right now? Still want to learn more about the many different facets of digital marketing?
I am a teacher first and absolutely love sharing my expertise through hands-on workshops and classes. From a one hour presentation to a half or full-day deep dive into data-driven marketing strategy, if there is a skill you want to learn, I would love to teach you.
Integrated Digital Marketing Strategies Built For You
Advanced digital marketing doesn’t have to be limited to multi-million dollar budgets. Whether you just want help revamping your website copy, or you’re looking for ongoing support with strategy and execution of digital campaigns, I am here to help.
